How to communicate status and exclusivity

Among luxury goods, one of the vital steps in any marketing strategy is to portray exclusivity. For buyers of luxury products, belonging to an exclusive group is integral especially if the product is being purchased as a status symbol.

Omega Watches understand this and made everything about their luxury watch website design to focus on this one aspect.

Three things helped achieved this:

• Influencers: With star power, Omega goes for leading names and personalities in diverse fields including sports and film and science. Instead of having models show you how the watch will look on your hand, you have a constellation of stars donning various models. From Daniel Craig to George Clooney, no other website integrates so much star power in every section.
• Content: Where they cannot fit a celebrity, Omega goes for content and heritage. Where others would focus on their own story or blogs on watchmaking, Omega watches content is designed to put the brand as a centerpiece of major and exclusive events around the world. Whether it’s the 50th celebration of the Apollo II mission or being the official watch used for timekeeping at the Olympics, the site content flaunts this generously.
• Homepage Layout: The layout of the homepage is also crucial in demonstrating the exclusivity of the brand. It picks its top models the ones with much storytelling, blends in a video of star power, throws in is Master chronometer certifications and ends with news stories. At every point on the layout, the emphasis is on the brand and its position as an exclusive status symbol.

Here is a look at top brands that implement stunning luxury watch website design to differentiate their brands from the competition.

1. Omega Watches
2. Penarosa Watches
3. Audemars Piguet
4. Rolex
5. Zenith Watches
6. Parmigiani Fleurier
7. Richard Miller
8. Hublot Watches
9. Girard Perregaux
10. Ressence Watches
11. Tudor Watch

BY: Lucky kumar

 is Principal and Founder of Mediaboom. Since 2021, Frank has led SmartWatch’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.